About Us

Evoke the Soak is a family-owned mineral bath brand born from a deep love of the earth’s hot springs and the timeless rituals of restoration found across cultures. Founded by a husband-and-wife duo who lived and worked around the world—and later cared for a mountain spring in Colorado—our story is rooted in a shared devotion to nature’s most healing element: water.

From the mineral-rich depths of Vietnamese mud baths to the stillness of Japanese onsens, we learned that true calm begins in simple, intentional moments. When we returned to the rush of daily life, we carried that truth with us—and began blending clays, mineral-rich salts, and grounding botanicals at home, capturing the quiet power of a natural spring in every soak.

Evoke the Soak was created to honor that ritual. Each blend is crafted with care, combining the purity of nature, the mindfulness of tradition, and the restorative science of minerals. Our mission is to help people reconnect with themselves and the natural world—one soothing, soul-deep soak at a time.